Running successful and creative social media campaigns is more important than ever for properties and brands to maximize their sales. Our travel PR firm works with a variety of resorts that have witnessed the benefits that social media platforms can provide. All of the data and analytics can be somewhat overwhelming at first but we are here to filter through the most important elements of launching and maintaining a social media presence.
Developing a Multifaceted Social Media Campaign
First of all, your brand should pay attention to more than just numbers and metrics. While it is an easy and helpful tool to evaluate the performance of your social media efforts, there are other components that will boost your brand. An article released this week on MarketingProfs.com highlights this point for PR agencies building the campaign.
Online articles result in social media sharing to build exposure like this USA Today article featuring the new hotel in Santo Domingo, Casas del XVI.
“Too many PR professionals make the mistake of measuring social media success by solely focusing on “counting metrics,” such as Facebook likes or Twitter retweets. PR agencies need to overhaul their social media strategy so that a campaign’s appeared success reflects its true success. Agencies need to incorporate more meaningful indicators of success into their evaluations—such as engagement, referrals, and even sales—that are often ignored or under-used.”
Travel PR Tips For Tracking and Engaging Your Audience
We have experienced first hand the complexity and significance of having a multifaceted social media campaign. In order to gauge the return of investment (ROI) your brand should be pairing SEO (search engine optimization) with other endeavors such as a substantial amount of engagement with your target audience and implementing detailed tracking methods to better understand the most effective forms of outreach.
Check out our blog “Five Travel PR Tips to Measure the Success of PR Campaigns” to learn more