We are finding our clients seeking our services more and more for Instagram, Twitter, Facebook and even Pinterest. Social media public relations is an increasingly sought after service particularly in the travel sector.
One of the recent Instagram posts for Casa Bonita in the Dominican Republic received 121 likes and multiple comments from their followers.
Social media is becoming an important component to the services traditional travel PR firms offer. Exposure and engagement in the extremely influential social media communities grows the presence of your hotel, tour company, or destination by leaps and bounds.
Creating and Launching a Fruitful Social Media Campaign
A case in point is our campaigns for a group of small luxury hotels in the Caribbean and Mexico. For Prohotels, the company, which manages this group, we post two times per week on Instagram, Facebook and Twitter. Casa Bonita in the Dominican Republic often receives 80 plus likes on Instagram as well as multiple shares and double digit likes on Facebook.
In a period of only a few months we have increased the engagement level and the client reports that have resulted in referrals coming to them via these channels. Consistently generating relevant and intriguing content, as well as interacting and engaging with their audience, is an efficient way to grow your friends and followers.
Once you have developed and maintained a strong social media campaign, you have the ability to easily reach your clientele in an organic and influential way. The impact that social media platforms can have, coupled with the cost efficiency of using them, creates endless opportunity for hotels and properties.