The Caribbean in February and Prague in May are crowded with excited tourists taking a much-needed getaway. However, there are travelers who prefer to avoid the hoopla of peak travel seasons and instead look for quieter times to explore new places. Hotel and travel PR firms suggest that hotels target these vacationers in their public relations strategies so that they can fill beds in any season.
Focus on the Positives
There is a reason that there are months of the year that are considered the best time to visit certain destinations, but people are not aware of the wonders that off peak months have to offer. Your destination or property should work to highlight its spectacular elements at different times of the year.
The peak season for travel in the Caribbean is from December to May. People are looking to escape the harsh winters of their hometowns in a tropical paradise. However, many travelers may not know that the best time for scuba diving and snorkeling on these islands is from August to October.
These months offer the best prices and the best diving experiences. Have an expansive image bank of divers exploring the ocean at your resort. Get the word out that this is the best time to dive at your destination using magazines such as Scuba Diving and Scuba. Use your social media pages to convey information about these months. Keep posts exciting by posting images and videos of divers finding new worlds underwater that are full of color and energy.
Food Attracts Guests
The culinary craze that has exploded in recent years makes food an effective angle to use when attracting bookings. Use visuals to show the produce that is in season during the off peak period and the delicious dishes that these crops can yield. A PR firm can help you to secure stories in top online magazines, such as Saveur and Food and Wine, that are highly influential. When using social media, Instagram and Facebook can help you to reach a broad section of your market. Post step-by-step cooking videos of chefs preparing these traditional, local dishes.
Look for food or drink festivals and expansive farmer’s markets that take place in your destination during off months. These are a huge draw for foodies. Post frequently about them on Instagram with vibrant pictures of the food and local culture.
In addition, offer and promote packages of food related activities. Look for local farms using innovative and sustainable methods and consider arranging tours for guests with them. In addition, highlight through social media any special cooking classes that you offer.
By showing guests that coming in the off-season can be just as enjoyable, you will find that your property can achieve good occupancy all year round. While emphasizing extraordinary scuba experiences and cuisine-oriented activities, remember to mention the affordable prices.