So you’re out looking for an agency, and wondering which way to go. While a big firm might seem right on the surface, your budget and working style might not really be the best fit. But boutique PR firms may be your best option.
Here are the top reasons why:
1. A big firm means a big price tag. When there are layers of management and team members, you’re paying for more salaries, which translate into higher fees. A small shop means smaller overhead, and more dollars dedicated to your account.
2. Seasoned pros service your account.You want the best talent on your business. When you go with a larger firm, say twenty or more, chances are you’re getting a junior person on your business. It’s obvious that a savvy pro with years of experience is going to deliver better results, faster.
3. Improved treatment. If you have some news you want to get out quickly, a smaller firm with a dedicated account member is going to be able to do that. Plus you’re getting the know-how of a senior professional, not someone just out of college who will understand the potential value of the news.
4. Principal level involvement.You want to get the most bang for the buck, so if you get principal level involvement you will get your most seasoned counsel on strategy and agency staff management. Also, you’ll get the benefit of their experience and media contacts in terms of the implementation of the campaign.