Blog
Travel PR Agency’s Five Tips for Perfect Press Trip Itineraries
As a travel PR agency, our hotel and travel clients rely on our expertise in organizing successful, cost-effective and highly impactful press trips to highlight their brand. Beyond the initial steps of attracting and securing the attendance of top tier journalists on...
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TripAdvisor and Reputation Management – Be Proactive!
With TripAdvisor showing up number one in the rankings, the imperative has never been stronger to stay on top of the comments of visitors. The independent ranking system is deemed highly influential, and one which the general manager of a hotel or someone he...
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Don’t Forget to Target the Canadians for Tourism
The Canadian market is huge -- in fact for North America, while their population might be smaller, the numbers of frequent travelers to the Caribbean, Central America and South America approach those of the US. It’s important to target this market when planning your...
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Travel PR Firm Names Top Syndicated Outlets to Add to Your Hit List
One consistent public relations goal of our hotel and travel clients is to broaden awareness for their brand, reaching a large targeted audience through high-impact media exposure. Celebrating over 22 years in business, our travel PR agency, knows how impactful a...
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The Definitions of PR Are Changing With The Advent of Social Media
With the advent of social media, Trip Advisor and a variety of other influential channels, the very definitions of PR are changing, particularly as it affects the industries of travel and fashion. Reputation management has become a much more complicated and fractured...
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Travel PR Firm’s Top Tips for a Successful Hotel Instagram
With hundreds of millions of active users globally and a growth trajectory far outpacing Twitter, Instagram will continue to establish itself as the hottest social media platform of the moment in 2015. As a travel PR firm specializing in custom media relations and...
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Marketing To Different Generations With Effective Travel PR
A recent study showed Millennials are vacationing more than ever before, and that their annual holiday spending even surpassed that of Generation X. All segments are important to the hotel manager or owner in achieving their vital revenue targets. How does one meet...
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The Propelling Power of Imagery for a Travel PR Agency’s Hotel Clients
With what seemed like never-ending piles of snow finally melting on New York City’s streets, we’re once again beginning to feel the welcomed warmth of spring within reach. As a travel PR agency based in New York City, we too felt the pangs of winter’s aggression...
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Tips on Blogging From A Seasoned Boutique PR Agency Pro
Blogging is an art, and we either do it for our clients or train them to do it themselves. Its ideal if they can write because then their voice comes through in an authentic manner. However for villas, hotels and luxury products we have handled the blogging over the...
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Social Media’s Big Three and a Travel PR Agency’s Best Uses for Each
Facebook, Instagram and Twitter – they’re the three social media powerhouses connecting the world today and each are absolutely necessary components of successful social media campaigns for hotels, destinations and travel brands. Our travel PR agency works closely...
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Luxury Travel PR Agencies in NYC Have the Ear of Editors
With three decades of experience cultivating contacts in the media, and specifically the travel and hotel publications that are read by consumers interested in where to go and where to stay, we have the ear of top editors. They answer our emails and calls and ask us...
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Big Agency, Medium Agency or Boutique PR Agency
Those are the choices you have before you, when you are looking for a PR firm, and there are advantages and disadvantages to all three. Here are some pointers to assist you in your search: 1. Big Agency gives you global reach. There is synergy with other large...
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Three Advantages to Choosing a Boutique PR Agency
While large public relations agencies often draw clients in by name alone, there are tremendous advantages to opting for established small boutique PR agencies – particularly for hotels and travel companies working within budget constraints. Our tight-knit, dedicated...
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Freelancers’ Tremendous Value for Travel PR Firms Planning Press Trips
As our travel PR firm works tenaciously to confirm top-tier media for press familiarization trips each year, we always keep a keen eye out for freelancer writers with a proven track record of producing for our clients top target outlets. While we always host key...
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For the Caribbean — Find a Travel PR Agency That Knows the Lay of the Land
Over the past 30 years, I have traversed the Caribbean from Aruba to the Bahamas and back, visiting prospects, hosting press groups and going to conferences. As head of one of the top NYC travel PR agencies and media placement specialists I can tell you something for...
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