Hilton International To publicize Hilton International as a “senior-friendly” chain, we created the “Search for the 100-Year-Old Traveler” contest. Continental Airlines and American Express were so taken with the concept that they provided air travel and traveler’s checks for the winner. Late Night with Conan O’Brien, Good Morning America and Fox After Breakfast pre-interviewed the winner. Stories ran in The Wall Street Journal, The National Examiner, Newsday, New York Daily News, The New York Post, Boston Globe, Rocky Mountain News, Seattle Times, Copley News Service, Continental’s Profiles, senior publications and more. This creative concept reached 52 million people.
Bernardaud Conceived and executed press parties to demonstrate the versatility of the pattern Constance for this upscale dishware company imported from France. Invited four designers to do four rooms in each of the seasons of the year with a complete tabletop. Garnered publicity in the leading design, décor and women’s magazines. Also conceived and executed an evening of wedding dresses designed by Michele Roth targeted specifically to the wedding publications, all of which carried stories on the show and the benefits of registering with Bernardaud.
Tetley Tea To introduce the Tetley Tea Folk used in product advertising, LAPR commissioned a full size costume, hired an actor, and arranged for such public appearances as Christmas tree lightings at major malls in the northeast and appearances on the NBC Today Show.
Bon Appetit Magazine
Content from the magazine’s pages were promoted. For example, a Super Bowl Beer Party, complete with recipes and decorations, was distributed in press release form. Literally hundreds of newspapers across the country picked up the story achieving widespread coverage. An annual list of “Top Ten Food Trends” was also created for the editor and release nationally garnering extensive exposure.
Olive Oil Council
Herb infused olive oils were tasted by editors at a gathering held in a test kitchen, with guest lecturer and restaurateur David Bouley who explained how to use the various oils in cooking.
Crystal Rock and Vermont Pure Water Companies The agency publicized the merging of the two companies while getting the message out about the different taste of the two waters, and highlighting that Vermont Pure was a premium brand.
Serena Hotels LAPR conceived a “Win A Safari Contest” held by Macy’s the agency’s client, Serena Hotels in Africa. Signs for the contest were displayed in the entry of 123 stores across the U.S. making a big splash with the huge traffic at Macy’s stores.
Architectural Digest Arranged media tours in top US cities for Paige Rense, editor in chief, to discuss the latest in home design and lifestyle trends and how those can be easily integrated by the homeowner in their lives. Pointers and the tricks of the trade were demonstrated using real life scenarios.
China Seas Fabrics Arranged launch parties for new fabric lines to which all the press in the design and decorating field came and covered. Also produced with the editors of the magazines installation stories where the fabric was used in a particular home setting.
Celentano Pasta To introduce the lo-fat pasta product line, we located author Rick Rogers to travel to major U.S. markets to do cooking demos on television and newspaper interviews.
US Postal Service In a national awareness building campaign called “Healthy Aging,” sponsored by the US Postal Service, we created an inter-generational letter writing contest. Willard Scott was our spokesperson and we created a media blitz.
Collagen Corporation We organized a targeted awareness-building campaign with the plastic surgeon community. We also achieved exposure in the business and mainstream consumer press to inform the general public of the safety of the product and generate interest in the investment community.
Trump Taj Mahal One thousand credentialed press organizations from all over the world were managed over a week’s period during the opening of this casino in Atlantic City.
Wall Street Net To launch a new website, we arranged a press party at Cyberspace Cafe in NYC where the new site could be accessed and demonstrated to the business and financial press.
Public Health Research Institute A press conference was held, announcing the discovery of the cause of toxic shock syndrome. All the medical media and general media covered this news.
Hilton's Jalousie Resort and Spa, Caribbean Island To create a truly unique, authentic, and newsworthy destination, we positioned the new spa on the Caribbean island of St. Lucia as the first-ever to offer treatments utilizing flowers, plants and other materials that were indigenous to the island’s rainforest. This theme has produced articles in USA Today, The New York Times, Conde Nast Traveler, Travel & Leisure, Travel Holiday and Bride’s Magazine.
Fashion Design Our contacts with the editors at women’s consumer and lifestyle magazines are well established through our fashion industry experience with Adrienne Vittadini and Sonia Rykiel.
|
