by Lorraine | May 13, 2016 | Blog, Boutique PR firm, New York City, New York CIty PR
Here’s something big: The May issue of Bloomberg’s lifestyle publication Bloomberg Pursuits focuses exclusively on travel. This is a first, since before it encompassed everything one pursues in the leisure time. The affluent audience is becoming more interested in...
by Lorraine | May 12, 2016 | Blog, Boutique PR firm, hotels, Travel PR
The latest media placements for our client Prohotel International, which manages lovely Small Luxury Hotels in the Caribbean and Central America, illustrate the results our boutique hotel and travel PR agency delivers. Prohotel is known to “position a hotel a...
by Lorraine | May 11, 2016 | Blog, Boutique PR firm, Luxury Travel, NYC PR firm, Travel PR
Marketers spend an enormous time focusing on understanding and securing the Millennial market. This segment will spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov. The older generations, which typically include the...
by Lorraine | May 6, 2016 | Blog, Social Media
Hotel marketing and sales departments have endured massive change in the past few years in terms of how they conduct their outreach, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how...
by Lorraine | May 2, 2016 | Blog, Travel PR
Since I have been in the hospitality field specializing in travel PR for over thirty years, one of the curses I have is noticing service slips, when using the gold standard of Four Seasons Hotels, a client in my early years. It is like when an architect designs a...
by Lorraine | Apr 28, 2016 | Blog, Luxury Travel
As part of our public relations program, we often advise our clients’ individual and group press trips are an effective marketing tool for journalists to experience hotels, attractions, and destinations and ultimately, tell your story. I recently led an...