by Lorraine | Apr 2, 2014 | Blog, Destinations, Getaways, hotels, Luxury Travel, Press Trips, Travel PR
“You did an amazing job putting together a great group of journalists. We all got along so well and it made the trip all that much more enjoyable,” said journalist, Heloise Archambault. These are the words every travel PR professional wants to hear at the end of a...
by Lorraine | Mar 13, 2014 | Blog, hotels, Travel, Travel PR
If there is one thing that’s certain in the travel PR industry, it’s that travel flash sale sites and apps carry intrinsic value both from a sales and brand awareness building perspective. Sites like Jetsetter and apps like Hotel Tonight, appeal to travelers’...
by Lorraine | Mar 12, 2014 | Blog, Destinations, hotels, Luxury PR
It seems like everyday a new luxury hotel breaks ground somewhere in the world. I find the arrival of these new projects both awe-inspiring and somewhat overwhelming to track, especially here in NYC. Elegant grand dames like The Carlyle and The Plaza are going...
by Lorraine | Mar 5, 2014 | Blog, hotels, Luxury PR, Travel PR
Are you looking to make a splash in the press with your hotel opening? My advice is to leverage hotel openings through targeted media relations to create significant buzz around the property through substantial feature coverage in top tier media. This week, I am...
by Lorraine | Feb 28, 2014 | Blog, hotels, Luxury PR, Travel PR
Glancing through The New York Times travel section or the slideshows on Fodors.com, the titles of the ever present stream of travel stories are a representation of travel public relations success. Ever present in a story’s title, is a glimpse of the story angle that...
by Lorraine | Feb 18, 2014 | Blog, Destinations, Getaways, hotels, Travel PR
Knowing hands healed my body and soul at the Aroma Spa, Esencia Estate’s divine retreat on the Riviera Maya, a week ago. First Ruben deeply soothed my aches from travel, then Therese took me on a voyage of inner discovery the likes of which I’ve never experienced....