by Lorraine | Sep 20, 2016 | Boutique PR firm, Destinations, hotels
It’s amazing how much the hotel spa market has grown over the years. I’m proud to say that I promoted one of the country’s first, Palm Aire Spa in Florida. (Fun fact: Elizabeth Taylor used to stay there.) Now over 35 years later, I’m providing...
by Lorraine | Sep 15, 2016 | Adventure, Boutique PR firm, hotels
Capturing the adventure travel market, which encompasses a wide span, is a challenge for resorts in today’s competitive media environment. Adventure travel is undeniably one of the most popular trends all over the world and growing by leaps and bounds. As a leading...
by Lorraine | Jun 30, 2016 | hotels, Social Media, Trends
A recent article in the New York Times, “Abandoning Cookie-Cutter Décor, Hotels Tap Local Artists,” highlighted the trend in the hospitality industry of appealing to guests’ desire for new experiences. In this case, it was about how hotel brand managers are mining...
by Lorraine | May 12, 2016 | Blog, Boutique PR firm, hotels, Travel PR
The latest media placements for our client Prohotel International, which manages lovely Small Luxury Hotels in the Caribbean and Central America, illustrate the results our boutique hotel and travel PR agency delivers. Prohotel is known to “position a hotel a...
by Lorraine | Mar 16, 2016 | Blog, hotels, Travel PR
We’ve found over the years there are distinct advantages in reaching out to tourist boards when conducting hotel PR. A recent case in point is a group of press, mainly bloggers in this case, the Dominican Tourist Board assembled. Having already established a...
by Lorraine | Nov 16, 2015 | Blog, hotels, Luxury Travel, NYC PR firm
When a hotel or resort is slated to launch in a year, it’s a good idea to get your ducks in a row, and line up a PR firm to publicize its opening so you can start garnering attention. That way, stories will appear in the press, and you can get the buzz going in the...