by Lorraine | Nov 30, 2015 | Blog, Luxury Travel, Travel PR
A savvy PR firm can stretch your budget by creating successful partnerships with compatible consumer products or venues. Travel PR that engages in relationship marketing can boost the profile of an airline, hotel, or cruise line on a modest budget. Luxury travel...
by Lorraine | Nov 16, 2015 | Blog, Boutique PR firm, NYC PR firm, Travel PR
In this day and age where the rankings of Google and other search engines for your site are paramount, it is vital to integrate PR and SEO. How do you achieve this? Our boutique PR firm maintains close working relationships with the press, giving us the ability to...
by Lorraine | Nov 13, 2015 | Blog, NYC PR firm, Travel PR
Inviting journalists on press junkets is a strategy frequently employed by PR firms to obtain publicity for the clients in travel, luxury and lifestyle products. Sound planning and well-conceived media strategies will create press trips that: · Are cost-effective...
by Lorraine | Nov 4, 2015 | Blog, Social Media, Travel PR
Go Big or Go Boutique? Does location matter? What can I get for my budget? What are my expectations? These are just some of the questions you may be considering when you decide to hire a PR agency to promote your products or services. Know Your Needs Before you even...
by Lorraine | Oct 29, 2015 | hotels, Luxury Travel, New York CIty PR, NYC PR firm, Travel PR
Casas del XVI, a small hotel collection I represent in Santo Domingo’s Colonial City, aligns very well with my business strategy of only selecting clients with a unique story to tell. The private properties stands out from the crowd of other luxury hotels in the...
by Lorraine | Aug 10, 2015 | Blog, Luxury Travel, Travel PR
I’ve been promoting travel companies for decades and have learned effective ways of getting our clients exposure. One option is finding a news story that will captivate publishers. Since source outlets like writing about events, that’s a good place to start. But...