Campaign Objectives: Launch this premium U.K. gin brand in the U.S. market through an aggressive multi-channeled campaign. Tactics: Generate ongoing publicity coverage and high-profile evenings at trendy and classic restaurants and bars, as well as sponsorship of a...
Campaign Objectives: Generate significant awareness and interest in bookings among US travelers following the opening of this 36-room luxury and boutique hotel with villas on the Dominican Republic’s secluded Samana peninsula. Tactics: Position Sublime Samana Hotel...
Campaign Objectives: Build brand recognition leading up to and following the launch of the world’s first truly global jet card, the Lindbergh Card, by premier private jet company, Air Charter Services. Tactics: Positioned the Lindbergh Card as the world’s first...
Campaign Objectives: Raise awareness among the affluent U.S. travel market of this fast-growing group of luxury hotels in India, ultimately driving bookings and drawing attention to new properties as they opened. Tactics: Planned and executed four group press trips...
Campaign Objectives: Establish the brand as one of the top French porcelain importers to the American market. Tactics: Arranged events to host brides-to-be and interior designers in order to influence these individuals to purchase Bernardaud china and decorative...
