Martin Miller’s Gin

Campaign Objectives:
Launch this premium U.K. gin brand in the U.S. market through an aggressive multi-channeled campaign.

Tactics:
Generate ongoing publicity coverage and high-profile evenings at trendy and classic restaurants and bars, as well as sponsorship of a polo match in the Hamptons and other charity events.

Duration:
Two years

Results:
Increased sales by 130% in one year alone.

Feature coverage included: Downtown Magazine, Elite Traveler, Miami Herald and The New York Times.