Sublime Samana Hotel & Residences

Campaign Objectives:
Generate significant awareness and interest in bookings among US travelers following the opening of this 36-room luxury and boutique hotel with villas on the Dominican Republic’s secluded Samana peninsula.

Tactics:
Position Sublime Samana Hotel & Residences as the most luxurious and secluded family friendly hotel on the pristine Samana Peninsula with feature coverage in upscale publications. Target the major gateways across the U.S. through tie-ins and promotions at 126 Bloomingdales locations nationwide.

Duration:
Four years

Results:
Over 1.8 billion impressions

Feature coverage included: Martha Stewart Weddings, Destination Weddings & Honeymoons, Islands, Caribbean Travel + Life, Washington Post, Afar.