The relationship between a PR firm and journalists is key when working towards promoting your brand or property. There are two sides to the coin and it is imperative that one understands both perspectives in order to get the most out of the partnership. As a hotel, you want to find PR travel agencies that value the worth of having strong liaisons with top tier journalists that can land you high-level coverage.
We have worked diligently to build a mutually beneficial network of quality journalists that continue to deliver coverage for our clients. The process of developing these relationships takes time, attention, and an awareness of how to approach one another’s end goals.
Travel PR firm utilizes close relationships with journalists to secure feature coverage for Esencia Estate
The Journalist’s Perspective
This morning Nicole Fallon of Business News Daily featured an insightful article about the relationship between journalists and PR firms from the journalists’ point of view.
“As a journalist, a significant part of my job is contacting and coordinating with public relations professionals. We need each other: They connect me with great sources for my articles, and I get some publicity for their clients. It’s a symbiotic relationship that generally tends to work out very nicely, and I can honestly say that the majority of my interactions with PR reps have been positive.”
Nicole goes on to outline the “Do’s and Don’ts” of navigating the waters of PR and journalism. The perspective from our NYC travel PR firm mirrors the standpoint of the article because such a large component is having a mutual understanding and respect for one another’s jobs and goals.
The PR Firms’ Perspective
We have outlined our suggestions on what makes a great PR firm and try to dispel the common myths that can ultimately hinder the success and exposure of your property in the following blog post https://www.abelowpr.com/pointers-makes-great-pr-dispelling-myths/. With the combination of insider pointer’s from both a travel PR firm and a journalist a more colorful picture is painted for how to maximize your brand awareness.