Since most of the tier one national publications have their offices here in NYC where the top travel public agencies are based, we are talking to editors to find out their needs for Christmas gift stories. The magazines are currently closing their October issues and they’re starting to plan their stories for November and almost always do luxurious and offbeat hotel packages.
Many people use these hotel deals as creative and memorable Christmas stocking stuffers. Something I have done over the years. Right now we are canvassing our clients to craft unusual and enticing packages for magazines such as Town and Country, Departures and Robb Report.
The Robb Report releases their “21 Ultimate Gifts” every year and is a great example of ways to promote a inventive hotel package.
An Unforgettable Stocking Stuffer
One year I planned a two-week trip to Italy, which was a huge splurge but felt that it was high time our family made it to the country that everyone had been talking about. While it was a stocking stuffer in December, we took the trip the following July and it was certainly the biggest gift anyone received that Christmas.
If someone in your family you cherish is celebrating a big birthday, why not go online and create your own over the top stocking stuffer trip? If you’re looking to promote your hotel it’s wise to go online and see how the magazines that you’re pitching handle their Christmas gift roundup stories.
Start Crafting A Winter Getaway Package
For example, Robb Report releases an annual list of “21 Ultimate Gifts” to their readers and always include a variety of hotel deals. In one of their previous issues, they feature a range of packages from extravagant resorts on the French Riviera to packages targeted towards adventurous Heli-skiers.
While it may seem funny to be thinking about sitting by the fire and opening your Christmas stocking in July you can be sure that’s what the editors are thinking about. Also don’t forget this is the time to be pitching where to go for your 2015 Winter getaway.