The annual summer exodus of New Yorkers to such hot enclaves as the Hamptons, Martha’s Vineyard and Nantucket has been common knowledge for decades. But for those discerning New York City residents looking for a true escape, these hot hubs have become more of an extension of city life than a true retreat – with the same social circles and obligations manifesting in a different setting.
While there is certainly truth to the beauty and fun that such time tested New York getaways as the Hamptons have to offer, our travel PR firm is noticing a large pool of NYC residents seeking a different, more private weekend retreat. Tucked away on 236 rolling acres in New York’s stunning Hudson Valley, Old Stone Farm, a newly opened yoga and equestrian retreat, is the luxurious hideaway this trendsetting group so desperately seeks.
Positioning A New Hideaway to Attract the Trendsetting New York Traveler
The 22 horses roam the property at the incomparable Hudson Valley Retreat, Old Stone Farm.
Offering a dreamy escape from the daily chaos of city life, this peaceful oasis focuses on physical and spiritual nourishment with wellness workshops, daily yoga, personalized farm-to-table cuisine, extensive hiking trails and 22 horses that are accessible to guests. Imagine morning yoga in a state of the art restored 18th century barn with 36-foot ceilings and dramatic lighting pouring in through floor to ceiling windows overlooking the meadows beyond. For the busy New Yorker seeking privacy, this is nothing short of heaven.
As a public relations agency in New York City, we witness the daily stressors that define city life. In positioning Old Stone Farm, our savvy team highlights the ways in which it truly is a place of mindfulness, wellness, relaxation, social consciousness and sustainability where the prime New York market can find peace and fulfillment in a location conveniently close, but far enough removed from the stress of home.
At the very forefront of the trend towards sustainable, mindful tourism, Old Stone Farm is a manifestation of the new wave of travel – the current secret of the trend setting New York traveler, just on the brink of discovery.
How do you distinguish your resort to target the prominent New York metro market?