The culture we live in demands the production of news 24/7. To keep up with this fast-paced world, more companies are depending on top PR agencies to meet this current climate. Creative leadership is vital. As head of a PR boutique firm, I spearhead creative, high-impact marketing strategies that reach, resonate, and impact with your target market, which you can see by going to our “marketing strategies” page.
The more platforms we harness, the better. For decades, our agency has secured editorial feature story spreads including covers in Condé Nast Traveler, Forbes, Fast Company and USA Today. We regularly get coverage in major market dailies like the Boston Globe and LA Times as well as television, for example, CBS and Fox.
We specialize in top media relations and conduct social media campaigns on Facebook, Google+, Twitter, and LinkedIn and blog regularly for clients. As one of the leading top travel PR agencies, we could be asked how creativity can be utilized to drive their business by potential clients.
With current client Prohotel International, we have developed a #travelbank social media incentive program on Instagram. The boutique hotels encourage guests to share great photos of experiences they enjoyed during their stay with their Instagram followers. Guests can do this by tagging the hotel and ultimately accumulating a percentage savings towards future stays. We measure our success by the number of impressions. For example, with Kensington Tour, we reached over 1 billion.
But what defines leadership? Leadership is about taking charge rather than depending on another source. It’s my job to lead the team to figure out how we can do just that through launching and sustaining fully integrated award-winning campaigns that stand out from the rest.
The 4 Ps of Leadership
Last year, The Harvard Business Review wrote an interesting piece that promotes creative teamwork performed internally. The article focuses on how organizations can reach the most effective creative strategy by working with an agency. This is achieved by avoiding outsourcing. In other words, the most successful PR firms have a creative system in operation. Adweek terms this crucial plan as the “4 Ps of Leadership.”
Purpose
Principles
People
Process
In this system, we should have our own set of skills that define ourselves exclusively. The most successful strategies stand out. This may include hourly client-side services like brand building through visual and written materials, reputation management, having a grasp on media relations by harnessing various platforms, and many more.
We recently embarked in a strategy that reveals how we pursue and share our 4 Ps of Leadership. In the blog, we explain how to get in front of top-tier press. It included the purpose of the tactic, who our partners will be, and how we conduct it successfully. Best of all, the blog defines who we are as a top NYC PR firm through our dealings with top-tier press companies.
Realizing and identifying what your Ps of Leadership are as a PR agency is therefore crucial for success. Clients depend on this strategy in order to stay up to date with the ever-shifting realm of social media. AdWeek highly recommends that PR professionals continue exercising brand outreach. And we are doing just that.
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