Travel and Leisure’s recent coverage of New York City’s Summer Prix Fix program demonstrates the kind of coverage you can get for food lovers. While many people head off to Europe or the Hamptons, our travel PR company recommends to our clients in the Caribbean and Central America to put together a draw like this for off season travelers.
Since culinary travel is such a huge trend in today’s foodie culture, it make terrific sense to garner more of this market by reaching out through the top consumer press and get coverage on what your property or tour company offers.
We urge our clients to take advantage of this, and soon our stunning resort, Sublime Samana, in the northern peninsula of the Dominican Republic, is going to have a similar program for August, when the weather is grand the food and wine flows freely.
“Dining Passports” are an age-old way to get visitors to dine around town to restaurants in your destination. We started this with Bucuti Beach Hotel in Aruba, and it was very successful, and we have helped many other clients assemble a similar program. This makes your hotel a more attractive draw, when people know there is a variety of cuisine to taste.
Motivate your visitors and customers to go “off property” and visit nearby villages to get a taste of the local culture. For tour companies like AlpenWild, guests venture way off-the-beaten track for hands on cheese making and truffle hunting. Head out with a sporting dog to forage for these sublime mushrooms with an expert.
No matter what your food and wine offerings, our boutique travel PR company can work with you to develop saleable packages to increase your guests in the summer months. Since dining is a huge motivator for travelers, it makes sense to get creative!