News sources reveal, “Starting in January, the UK and US editions of Condé Nast Traveller will produce one integrated editorial team led by Melinda Stevens, the current editor-in-chief of the British title. Pilar Guzmán, editor-in-chief of the US title, will stay with the company during a transitional period and then either take on a different role or depart the publisher.”
In this ever changing media landscape, media powerhouses such as Advance Publications, the parent company for Conde Nast Traveler and Conde Nast Traveller, are always looking for economies of scale, attract new advertisers, and make their media brand relevant and timely as things evolve in the industry. Our sources reveal there will be very few staff changes to the US operations during the new regime merging two editions. Since we are a luxury PR firm we stay on top of these developments.
The publishing giant is taking steps to consolidate its portfolio, which includes Vogue, Vanity Fair, The New Yorker and Bon Appétit, and work more closely with Condé Nast International, its London-based international arm. The American entity is also selling three of its titles: Brides, Golf Digest and W. The company says it expects to reduce last year’s losses by about 50 percent in 2018 through cost-cutting, growing advertising revenue from its digital and video businesses, consumer events and other revenue streams.
Online PR Drives Rankings
At Abelow PR, our savvy team captures market share for our clients through online PR, integrating keywords into our press materials. The agency does this regularly with top titles in Conde Nast publications and many others. While features are wonderful, and we do secure them, mentions with links in round up stories can also reap massive rewards and provide organic content that will move you up the rankings on search engines to page one, and in turn, the interest of potential customers.
Your site gains relevance with Google – that absolute score that is the obsession of any good SEO PR manager – with quality content on top ranked media outlets. A seasoned and respected online public relations agency is busy behind the scenes, working to get your company mentioned in articles in a variety of publications as well as conducting assiduous blogger outreach. In fact, blogger outreach is a critical aspect of our work.
“Travel is by nature global and placing the editorial teams under one leader is a way to harness the expertise of two highly talented teams, delivering the best of all worlds to audiences,” said Albert Read, Condé Nast Britain’s managing director, in the statement announcing the changes coming to Condé Nast Traveller. “In addition, the combined reach of both editions of the brands opens up innovative new opportunities for our advertising partners.”
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