From The French Riviera to Lexington, Kentucky, our travel public relations firm has the inside look on where the world’s wealthiest globe trotters will be traveling this fall.
September
The Monaco Yacht Show takes place later this month (Sept. 26-29) and features 126 yachts, reaching over $4 billion. This extravagant yacht weekend features over 150 events, from cocktail parties to private affairs. Guests staying in one of Hotel Metropole Monte-Carlo’s Signature Suites will receive a Suite Ambassador and enjoy amenities such as rare wines, champagne and in-room stylists from these on-call concierges. Luxury brand PR offers a unique experience for guests seeking something far from traditional.
Expert Travel Intel will feature James Henderson, president of XOJET, the North American leader in on-demand private aviation. Henderson will highlight two events, with heightened attention from luxury public relations agencies. Monticello Motor Club (located just 90 minutes outside of Manhattan) will be hosting Art in Motion Fall Festival (Sept. 28-29). Monticello Motor Club members heading to Monticello will experience the world-class driving facility, filled with two days of supercars and vintage race cars. The event honors the season finale of the Global MX-5 Cup, which is presented by BF Goodrich Tires.
October
The Keeneland Race Course Fall Race Meet (Oct. 5-27) located in Lexington, Kentucky will attract the international elite, who will be betting on thoroughbreds and placing winning wagers. Guests can enjoy Chef Marc Therrien’s luxurious, celebrated cuisine, a staple of good luxury PR. The Keeneland Shop will feature high-end brands such as Draper James, Makers Mark and Barbour.
Las Vegas will host one of the most exciting nights of fall when Connor McGregor takes on Khabib Nurmagomedov Oct. 6. Tickets start at a premium of $661 with floor seats reaching more than $26,000 apiece. Traveling guests can stay at the Waldorf Astoria Las Vegas Hotel & Residences, which features a 3,100 square foot Grand Presidential Suite for $9,785 per night. Hotels and destinations that employ luxury travel PR have the opportunity to provide not only an extravagant experience, but a widely publicized one as well.
Bal Harbour Shops and Italica present The Launch of Italy in Miami, which will give guests a taste of Italy’s atmosphere. The event (Oct. 11-13) will feature collaborations with Italian luxury brands such as FENDI, Dolce & Gabbana, Bulgari and Salvatore Ferragamo. Guest experiences will include personalization services, trunk shows and exclusive collection showcases.
November
The Andy Warhol Museum exhibit hits Miami this November with Bal Harbour Village featuring 56 photo panels of artists on the city’s mile-long beach path. Andy Warhol Museum’s Chief Curator Jose Carlos Diaz will also feature an exhibit by artist Pacifico Silano using adult magazines to focus on the 1960s AIDS crisis.
Bal Harbour Shops’ Collectors Weekend pairs two worlds of luxury: watches and cars. While this year’s collection is to be determined, past years have featured celebrity supercar designer/collector Horacio Pagani’s Huayra BC and a 250-piece red sapphire Hublot watch.
Expert Travel Intel will be landing in Pebble Beach (Nov. 12-18) during the TaylorMade Pebble Beach Invitational. It is the only time PGA, LPGA Champions and Web.com Tours will have professionals compete against one another for a $300,000 prize.
As a takeaway, expose your property/destination through a press trip, which can heighten attention and business when represented by a luxury brand agency.