Blog

When it comes to luxury lifestyle and travel PR, you as a hotelier have endless possibilities. No one knows the ins and outs of hotel operation like you, and a bylined article is just one of many ways you can position yourself as an industry expert. Instead of waiting...

I have always taken issue with the word exclusive, because after all, anyone can have a night at a high-end hotel or buy a luxury product. Our luxury lifestyle and travel PR firm monitors evolving definitions of ‘luxury’ expectations of service from high-end travelers...

With pay to play increasingly becoming the new model, how do you accommodate this in your PR budget? This occurred to me when I recently received an email from Forbes magazine and the New York Times both offering to run an article by me if I paid a pretty penny. As a...

Epic Road: Transformative Travel Amidst the ancient castles nestled in the desert dunes and the spiced infused air of its vibrant markets, Morocco is a recommended destination by our New York team’s luxury lifestyle and travel public relations firm. With the...

For travel marketers, appealing to both baby boomers and millennials can be a challenge. At a recent Virtuoso conference, Ken Dychtwald, an aging expert, and his millennial son, Zach, discussed The New Language of Leisure: A Boomer Millennial Smackdown. Our travel...

The luxury and travel field is completely infatuated with Instagram. How valid is this when compared with traditional PR?  For example, we recently received an inquiry from a group of  “influencers” for a press familiarization trip to a hotel we represent. These...

A report by Project: Time Off, an organization leading a national movement to transforming attitudes and changing behavior to cultivate well-being among Americans, has found that “U.S. workers left an astounding 662 million vacations days unused last year.” In...