Campaign Objectives:
Establish the brand as one of the top French porcelain importers to the American market.

Arranged events to host brides-to-be and interior designers in order to influence these individuals to purchase Bernardaud china and decorative items. Secured ongoing publicity in the home design, bridal, and general interest media.

Two years

Over 160 million impressions

Feature coverage included: Architectural Digest, W, The New York Times, Hamptons Cottages & Gardens, House & Garden, Elegant Bride and Brides.

Orchestrated cross promotional events with compatible brands, including a fashion show of Michelle Roth bridal gowns with Ford models in the showroom, attended by brides-to-be, mothers of the bride, and the press.

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