Esencia, A Seaside Estate

Campaign Objectives:
Generate significant awareness and interest in bookings among U.S. and U.K. travelers for this intimate, luxury boutique hotel and organic spa in Mexico’s Riviera Maya.

Solidified feature stories describing the once private estate of an Italian duchess, as a royal retreat offering unparalleled luxury and seclusion. Establish the eco-friendly Aroma spa as the first organic spa in the Riviera Maya and a pioneer in promoting the green lifestyle trend.

Two years

Over 150 million impressions

Feature coverage included: New York Times, Conde Nast, Destination Weddings & Honeymoons, Organic Spa, Blackbook and Vogue.

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