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Kensington Tours

Campaign Objectives:
Position this growing worldwide, privately guided tour operator as the industry’s leader.

Tactics:
Intense, ongoing media coverage across a wide spectrum of categories, from national travel outlets, to adventure magazines and culture-oriented publications.

Duration:
Three years.

Results:
Over 3.4 million impressions internationally.

Multiple segments featuring Brett Rogers, rowing athlete who voyaged down the Ganges River, on National Geographic Traveler and Discovery!

Secured monthly Huffington Post column for the company’s “Explorers-in-Residence Program,” which the agency pioneered.

Feature coverage included: Outside Magazine, National Geographic Traveler, NPR, Men’s Fitness, Afar, Travel + Leisure, Los Angeles Times.

Named among the Best Tour Operators in Travel + Leisure’s “World’s Best Awards” three years in a row.

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