Raise awareness among the affluent U.S. travel market of this fast-growing group of luxury hotels in India, ultimately driving bookings and drawing attention to new properties as they opened.
Planned and executed four group press trips resulting in feature coverage with top-tier editors. Arranged deskside interviews for the president of the group in NYC, Washington, D.C., and Boston.
Over 150 million impressions
Cover story shot on the beach in Goa with an elephant and a model in Conde Nast Traveler with eight-page spread.
Feature coverage included: Town & Country, The New York Times, BusinessWeek, Forbes Life, The Wall Street Journal.