Necker Island

Campaign Objectives:
Position Necker Island as the pinnacle of the Virgin Ultimate collection.

Tactics:
Hosted multiple groups of press from the U.K. and U.S. and individual press trips. Arranged appearances for Richard Branson to promote the destination at high-profile events and happenings in New York and L.A.

Duration:
Two years

Results:
Over 200 million impressions

Cover story in Sports Illustrated’s Swimsuit Issue

Feature coverage included: Tattler, London Times, Architectural Digest, Forbes and Buzzfeed.