Necker Island

Campaign Objectives:
Position Necker Island as the pinnacle of the Virgin Ultimate collection.

Hosted multiple groups of press from the U.K. and U.S. and individual press trips. Arranged appearances for Richard Branson to promote the destination at high-profile events and happenings in New York and L.A.

Two years

Over 200 million impressions

Cover story in Sports Illustrated’s Swimsuit Issue

Feature coverage included: Tattler, London Times, Architectural Digest, Forbes and Buzzfeed.

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